Why It is Important To Have Balanced SEO and SEM Campaigns?

While search engine optimization (SEO) is generally a low-cost process, search engine marketing (SEM) may require some initial financial investment. SEM is a more active approach to reach targeted consumers and could often generate sales more quickly. Here is a wake up call; most businesses don’t have the resources to wait for slower results generated […]

Seven Reasons Small-Medium Enterprises Should Begin Email Marketing Campaign

Since its arrival a couple of decades ago, email has revolutionized communications in enterprise environment. To this day, it is still considered as one of the most influential web-based technologies, along with search engines, video calling, cloud storage and social networking. Email has been a particularly powerful for SMEs (small and medium enterprises). These businesses […]

Scroll to top