Businesses in the hospitality industry now begin to integrate their back-office with front-office through a single platform. They typically use all-in-one solutions for analytics functions, channel management, customer relationship management, reservations and hotel chain management. Regardless of the country of origin and the size of the property, hotels can benefit from a single, integrated system; since it can provide unsurpassed functionalities for different areas of their operation.
Hotels should integrate back office with front office, because it will be easier for them to consolidate multi-vendor data from all properties to a single location. This can be particularly helpful for hotel chains that lack consistent policies across the branches. They can benefit from information that secure, fast and efficient.
It will also be possible to better manage rates and inventory across different distribution channels. Finally, the integration offers a global view on how customers behave within their business. In medium-sized hotels, it takes only a month to replace their system-wide core technologies with the integrated platforms and roll it out to different departments.
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